Cards #10-#19
This set presents together 10 cards aimed at recording and identifying information about the target audience relevant to set the needs that the development of the design solution should respond to. Two types of data can be defined and recorded from these cards: demographic and psychographics attributes about the target audience. This information will be related to age, gender, profession, spoken languages, and education, such as level of education; and to values, attitudes, interests and lifestyles, respectively.